All posts tagged: WaltDisney

If you can Dream It, you can Do It.

Effective storytelling touches hearts, fascinates and moves audiences. In the context of marketing, storytelling plays a critical role in the art of branding. A compelling brand story holds the power to emotionally engage consumers; creating a meaningful connection and resulting in unwavering brand loyalty. In my opinion, no discussion of storytelling and branding is complete without mention of the Walt Disney Company. The Walt Disney Company is the master of storytelling. The company was founded upon a story so powerful that it continues to drive what they do and underlies why they do it. As a child, Walt Disney loved sketching cartoons. When he returned from serving as a Red Cross volunteer in World War I, he decided to dedicate his life to making cartoon motion pictures. With his heart set on pursuing his dream, in 1920 at the age of 19, he started his own company drawing cartoons of the creatures from his childhood. However, his journey to pursue his dreams was fraught with challenges. Upon starting his own company, Disney never had quite enough to eat, struggled to …