All posts tagged: UX design

Mastering the Art of UX Design

In the digital age, User Experience Design is playing an increasingly prominent role in the art of branding. As activity in the digital and social space is growing at an unprecedented pace, brands must learn to adapt to the growth in digital activity. Brands should no longer only focus on the in-store experience, but the online experience too. Red Mango, the popular smoothies and frozen yogurt chain, is a brand that has recognized and embraced the value of creating a great user experience for customers. The user experience across their website and mobile platforms is characterized by simplicity, ease of use, and usefulness. By evaluating the UX of Red Mango across digital platforms, I’ll shed light on what works and what doesn’t. When it comes to UX, there are a few points to consider… 1. Keep it simple stupid (K.I.S.S) The Red Mango website embraces a sleek and simple design that is pleasant to the eye, whilst being functional and practical. In terms of aesthetics across digital devices, the color palette of red, white and green …