All posts tagged: Storytelling

What’s your Story?

The most successful brands are born from a compelling story. One of my favorite TED Talks of all time is by Simon Sinek on “How great leaders inspire action”. During his talk, he sheds light on a very interesting, yet often overlooked insight: “People Don’t Buy What You Do, They Buy Why You Do It”. Simon Sinek posits that inspirational leadership and successful brands start with the golden circle. Contrary to popular belief, companies should start by asking the question “Why?” (their story and core beliefs) instead of “What?” (their product or service). Indeed, if companies start with the “Why” and focus on their story first, they will win over the hearts of consumers. Planet Smoothie is a great example of a company who identified it’s “why” from the get-go and whose success is largely contingent upon their desire to share their story. The Why? Planet Smoothie was born in 1995 in Atlanta. The founder created Planet smoothie with the mission to revolutionize and “change the way the planet eats” with smoothies, supplements, snacks and smiles. The How and …

If you can Dream It, you can Do It.

Effective storytelling touches hearts, fascinates and moves audiences. In the context of marketing, storytelling plays a critical role in the art of branding. A compelling brand story holds the power to emotionally engage consumers; creating a meaningful connection and resulting in unwavering brand loyalty. In my opinion, no discussion of storytelling and branding is complete without mention of the Walt Disney Company. The Walt Disney Company is the master of storytelling. The company was founded upon a story so powerful that it continues to drive what they do and underlies why they do it. As a child, Walt Disney loved sketching cartoons. When he returned from serving as a Red Cross volunteer in World War I, he decided to dedicate his life to making cartoon motion pictures. With his heart set on pursuing his dream, in 1920 at the age of 19, he started his own company drawing cartoons of the creatures from his childhood. However, his journey to pursue his dreams was fraught with challenges. Upon starting his own company, Disney never had quite enough to eat, struggled to …