All posts tagged: Motivation

Action isn’t just the consequence of motivation, but also the source of it.

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Oftentimes, we only do something if we are motivated to do it. And we only feel motivated when we feel that spark of inspiration. The problem with relying on motivation to propel us into action is that motivation is fleeting. It comes and goes, sometimes arbitrarily. I might feel motivated to do something one day, but the next day the motivation could be gone. Moreover, motivation is situational. It is based on how you feel at a given time. If you feel like doing something, you’ll do it. But if you’re not in the mood, you won’t. I’ll be the first to admit that I am very guilty of succumbing to this mindset. I allow my emotions to determine my actions. Too many times, fear, the desire to make something “perfect” (the antagonist of my productivity), or simply, my propensity to put things off (procrastination…) has inevitably led me to inertia; to not do that thing at all. The thing is, motivation alone is not enough. Far from it. The most successful people in the world seem to …

If you can Dream It, you can Do It.

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Effective storytelling touches hearts, fascinates and moves audiences. In the context of marketing, storytelling plays a critical role in the art of branding. A compelling brand story holds the power to emotionally engage consumers; creating a meaningful connection and resulting in unwavering brand loyalty. In my opinion, no discussion of storytelling and branding is complete without mention of the Walt Disney Company. The Walt Disney Company is the master of storytelling. The company was founded upon a story so powerful that it continues to drive what they do and underlies why they do it. As a child, Walt Disney loved sketching cartoons. When he returned from serving as a Red Cross volunteer in World War I, he decided to dedicate his life to making cartoon motion pictures. With his heart set on pursuing his dream, in 1920 at the age of 19, he started his own company drawing cartoons of the creatures from his childhood. However, his journey to pursue his dreams was fraught with challenges. Upon starting his own company, Disney never had quite enough to eat, struggled to …