Infographic: Digital Marketing 101
Top 5 Digital Marketing Insights
All posts tagged: Marketing
The Secret to Uncovering Great Insight
The 1968 classic film Powers of Ten directed by Charles and Ray Eames depicts the relative scale of the Universe in factors of ten. Every ten seconds we view the starting point from ten times farther out until the galaxy appears as a speck of light, following this, the camera moves inward, with ten times more magnification every ten seconds. Not only is the cinematography beautiful and technically brilliant, the film offers valuable insight that can be applied to all aspects of our life and society. How is this film relevant you ask? As Tim Brown notes, “it is a wonderful reminder of one of the most important principles in design – reframing the question.” In the digital age, the need for marketers to be creative is more important than ever. We live in an era where consumers are constantly bombarded by advertising messages and marketers from every direction are vying for consumers’ attention. To exacerbate the issue, our attention span has been reduced to a mere 9 seconds. Given this cultural landscape, in order to …
It’s Time to Rethink your Social Strategy
In the digital age, consumers feel overwhelmed by the constant bombardment of advertising messages by marketers who are relentlessly vying for their attention. In order for marketers to captivate the attention of consumers, simplicity is key. Simplicity not only in terms of the delivery of a marketing message, but when it comes to purchasing, marketers should simplify their decision-making process. Although simplicity is indeed important in captivating a consumer’s attention and securing a transaction, I believe that simplicity alone is not enough. Ultimately, companies that invest and make a concerted effort in developing authentic relationships with consumers will enjoy long-term loyalty. Keep it simple, stupid Due to the over excess of information and our hyper connectivity, our attention spans are now shorter than ever before – a mere 9 seconds. Image Source Our short attention span scans through a barrage of information to land on what is most relevant to us personally. Although consumers can access marketing messages 24/7, their hyper connectivity leaves them in a state of perpetual partial attention. As such, when crafting messages, …
How do you Fascinate Others?
I have always been intrigued by personality tests so when I heard about Sally Hogshead’s Fascination Advantage test, I was instantly curious. The Fascination Advantage test is the first science-based personality brand assessment test. The test reveals how your personality adds distinct value and determines your fascination triggers. In the context of a flailing job market, a rapidly growing population, and a society that is more educated than ever before, our lives are becoming fiercely competitive. To compound this issue, the rapid dissemination of information and multitude of media channels in the digital age has ensued in another problem – diminishing attention spans. According to Sally Hogshead, our attention span now lasts a mere 9 seconds – equivalent to that of a gold fish. In a competitive and distracting world, it has become of particular importance for us to understand what it is about us that sets us apart from everyone else? What exactly is it about us that fascinates others? In the context of marketing, what is our unique value proposition? I took to Hogshead’s Fascination test to …
Kraft gets Krafty with Smartphone App
Our lives are becoming increasingly digital. With mobile now accounting for approximately 10% of our media consumption, our phones are occupying a more central role in our lives. In response to the steady rise of mobile usage, marketers are allocating more of their marketing budgets to mobile. Whilst it is certainly true that mobile is a marketing gold mine, many marketers fall into the trap of assuming that mobile marketing is limited to display ads and text messaging ads. This is simply not the case. I personally find display ads and text messaging ads to be intrusive, disruptive and uninteresting. The moment I see an unwanted text from a brand, I automatically switch off and lose interest. What many marketers have yet to realize is that the true potential of mobile marketing lies in apps, not ads. The beauty of branded apps lies in the fact that consumers don’t perceive them to be advertising. People use apps for a variety of reasons – for entertainment, functional, or social purposes. Whatever the reason is, one thing …
If you can Dream It, you can Do It.
Effective storytelling touches hearts, fascinates and moves audiences. In the context of marketing, storytelling plays a critical role in the art of branding. A compelling brand story holds the power to emotionally engage consumers; creating a meaningful connection and resulting in unwavering brand loyalty. In my opinion, no discussion of storytelling and branding is complete without mention of the Walt Disney Company. The Walt Disney Company is the master of storytelling. The company was founded upon a story so powerful that it continues to drive what they do and underlies why they do it. As a child, Walt Disney loved sketching cartoons. When he returned from serving as a Red Cross volunteer in World War I, he decided to dedicate his life to making cartoon motion pictures. With his heart set on pursuing his dream, in 1920 at the age of 19, he started his own company drawing cartoons of the creatures from his childhood. However, his journey to pursue his dreams was fraught with challenges. Upon starting his own company, Disney never had quite enough to eat, struggled to …
Lets talk about Digital Marketing.
A new academic year means a fresh new start. Moving forward, I will use this blog as a platform to discuss issues and topics pertaining to digital marketing, in addition to documenting my journey in the city of my dreams aswell as sharing my creative work; my photography and videos. Why is digital marketing worth talking about? The 21st century has ushered in an era of rapid change and a multitude of communication channels. With the advent of the digital age, the term ‘digital marketing’ has become somewhat ubiquitous. A lot of people are talking about it, but not many people know what it’s really about. With this in mind, I endeavor to deconstruct ‘digital marketing’ in this blog; shedding light on what it really means for marketers and discussing the issues and trends shaping the industry. With the rapid advancement of technology and as our lives become increasingly digital, I believe it is an extremely exciting time to be a marketer. As such, this blog will be an open dialogue about the marketing industry with reference to …
Sarah Ong 