All posts tagged: jeff bezos

What Lies Beyond the Pay Wall

In the digital age, new issues arise almost as fast as technology develops. The advent of the Internet has irrevocably altered the way in which people consume media and the news. The newspaper industry in particular has been severely affected, with newspaper companies struggling to find a revenue model that is sustainable and profitable in the long run. In response to the shifting media landscape, a popular digital tactic employed by news companies is the pay wall strategy. I believe that pay walls, especially “soft pay walls” which allows free access to select content whilst keeping premium content behind a pay wall (as opposed to no access to content without subscription) are effective strategies for the following reasons: Advantages Effective way to monetize content: While an online display ad only produces 10-20% of the revenue of its print counterpart, a pay wall can be set at a desired value, delivering short-term revenues. Offers possibility to vary the degree of impenetrability: The pay wall is a great way to hook users on basic information and charge …