All posts tagged: History

28 Hours in Philadelphia

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I got to spend 28 hours in Philadelphia over the weekend. I caught the train to Philly from New York on Friday at noon. I arrived in the city at 2pm on Friday and left the following day at 6pm via BoltBus (only $10 – totally worth it!). Philadelphia is a colorful city rich in history, culture and unique in character. Despite the brief trip, I managed to pack in quite a few of the major attractions of the city, to my surprise. Within 28 hours,  I was able to (aka my recommendations): Enjoy a campus tour of the University of Pennsylvania: I was fortunate to have been given a tour of UPenn by a family friend who is currently pursuing his PhD here. This Ivy League school was founded by Benjamin Franklin and is one of the first universities in the U.S. Visit Liberty Bell: The Liberty Bell is an iconic symbol of American independence. Check out Independence Hall: Independence Hall is where both the United States Declaration of Independence and the United States Constitution were debated and adopted. Catch a glimpse of Magic Gardens: Although I didn’t make …

If you can Dream It, you can Do It.

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Effective storytelling touches hearts, fascinates and moves audiences. In the context of marketing, storytelling plays a critical role in the art of branding. A compelling brand story holds the power to emotionally engage consumers; creating a meaningful connection and resulting in unwavering brand loyalty. In my opinion, no discussion of storytelling and branding is complete without mention of the Walt Disney Company. The Walt Disney Company is the master of storytelling. The company was founded upon a story so powerful that it continues to drive what they do and underlies why they do it. As a child, Walt Disney loved sketching cartoons. When he returned from serving as a Red Cross volunteer in World War I, he decided to dedicate his life to making cartoon motion pictures. With his heart set on pursuing his dream, in 1920 at the age of 19, he started his own company drawing cartoons of the creatures from his childhood. However, his journey to pursue his dreams was fraught with challenges. Upon starting his own company, Disney never had quite enough to eat, struggled to …