All posts tagged: Dream

If you can Dream It, you can Do It.

Effective storytelling touches hearts, fascinates and moves audiences. In the context of marketing, storytelling plays a critical role in the art of branding. A compelling brand story holds the power to emotionally engage consumers; creating a meaningful connection and resulting in unwavering brand loyalty. In my opinion, no discussion of storytelling and branding is complete without mention of the Walt Disney Company. The Walt Disney Company is the master of storytelling. The company was founded upon a story so powerful that it continues to drive what they do and underlies why they do it. As a child, Walt Disney loved sketching cartoons. When he returned from serving as a Red Cross volunteer in World War I, he decided to dedicate his life to making cartoon motion pictures. With his heart set on pursuing his dream, in 1920 at the age of 19, he started his own company drawing cartoons of the creatures from his childhood. However, his journey to pursue his dreams was fraught with challenges. Upon starting his own company, Disney never had quite enough to eat, struggled to …

TEN THINGS I LOVE ABOUT NYC.

1. Everyone is equal. This is the first city I’ve lived in where I truly feel a sense of equality. It doesn’t matter what your skin color is, where you are from or what your sexual orientation is. In New York, everyone is treated with the same dignity and respect regardless of superficial differences. I have lived in societies where your skin color to a large degree, determines the potential and propensity for your success and achievement. In New York, your success is largely contingent upon hard work and perseverance, as opposed to factors that shouldn’t matter, like skin color. 2. Everyone is entitled to belong. In New York, one does not have to be of a particular race to feel more or less “American”, or to experience a sense of belonging. I have lived in countries which claim to be multicultural, yet do not have a truly inclusive national identity. In such countries, claims of multiculturalism obscure the underlying reality that certain racial groups are more readily embraced and accepted whilst other racial groups are …