All posts tagged: Digital Marketing

It’s Time to Rethink your Social Strategy

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In the digital age, consumers feel overwhelmed by the constant bombardment of advertising messages by marketers who are relentlessly vying for their attention.  In order for marketers to captivate the attention of consumers, simplicity is key. Simplicity not only in terms of the delivery of a marketing message, but when it comes to purchasing, marketers should simplify their decision-making process. Although simplicity is indeed important in captivating a consumer’s attention and securing a transaction, I believe that simplicity alone is not enough. Ultimately, companies that invest and make a concerted effort in developing authentic relationships with consumers will enjoy long-term loyalty. Keep it simple, stupid Due to the over excess of information and our hyper connectivity, our attention spans are now shorter than ever before – a mere 9 seconds. Image Source Our short attention span scans through a barrage of information to land on what is most relevant to us personally. Although consumers can access marketing messages 24/7, their hyper connectivity leaves them in a state of perpetual partial attention. As such, when crafting messages, …

The Buzz on Big Data

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In a world that is becoming progressively digital, the term “big data” is becoming increasingly ubiquitous. In 2001, industry analyst Doug Laney articulated the widely accepted definition of big data as the 3 V’s: Velocity, Variety and Volume. Velocity refers to the unprecedented speed at which data is streamed, variety relates to the way in which data today comes in a range of formats and volume alludes to the sheer volume of incoming data online. Indeed big data is so “big”, marketers simply can’t afford to ignore it. Big data is transforming our world and revolutionizing the landscape of marketing in the process. Big data presents both invaluable opportunities and advantages for marketers as well as obstacles. According to a study conducted by eMarketer, 61% of those surveyed claimed that big data is both an opportunity and an obstacle, and for many there is still a long way to go when it comes to harnessing big data and using it in the decision making process Lets start with the benefits and opportunities of big data. …

Mastering the Art of UX Design

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In the digital age, User Experience Design is playing an increasingly prominent role in the art of branding. As activity in the digital and social space is growing at an unprecedented pace, brands must learn to adapt to the growth in digital activity. Brands should no longer only focus on the in-store experience, but the online experience too. Red Mango, the popular smoothies and frozen yogurt chain, is a brand that has recognized and embraced the value of creating a great user experience for customers. The user experience across their website and mobile platforms is characterized by simplicity, ease of use, and usefulness. By evaluating the UX of Red Mango across digital platforms, I’ll shed light on what works and what doesn’t. When it comes to UX, there are a few points to consider… 1. Keep it simple stupid (K.I.S.S) The Red Mango website embraces a sleek and simple design that is pleasant to the eye, whilst being functional and practical. In terms of aesthetics across digital devices, the color palette of red, white and green …

Kraft gets Krafty with Smartphone App

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Our lives are becoming increasingly digital. With mobile now accounting for approximately 10% of our media consumption, our phones are occupying a more central role in our lives. In response to the steady rise of mobile usage, marketers are allocating more of their marketing budgets to mobile. Whilst it is certainly true that mobile is a marketing gold mine, many marketers fall into the trap of assuming that mobile marketing is limited to display ads and text messaging ads.  This is simply not the case. I personally find display ads and text messaging ads to be intrusive, disruptive and uninteresting. The moment I see an unwanted text from a brand, I automatically switch off and lose interest. What many marketers have yet to realize is that the true potential of mobile marketing lies in apps, not ads. The beauty of branded apps lies in the fact that consumers don’t perceive them to be advertising. People use apps for a variety of reasons – for entertainment, functional, or social purposes. Whatever the reason is, one thing …

Lets talk about Digital Marketing.

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A new academic year means a fresh new start. Moving forward, I will use this blog as a platform to discuss issues and topics pertaining to digital marketing, in addition to documenting my journey in the city of my dreams aswell as sharing my creative work; my photography and videos. Why is digital marketing worth talking about? The 21st century has ushered in an era of rapid change and a multitude of communication channels. With the advent of the digital age, the term ‘digital marketing’ has become somewhat ubiquitous. A lot of people are talking about it, but not many people know what it’s really about. With this in mind, I endeavor to deconstruct ‘digital marketing’ in this blog; shedding light on what it really means for marketers and discussing the issues and trends shaping the industry. With the rapid advancement of technology and as our lives become increasingly digital, I believe it is an extremely exciting time to be a marketer. As such, this blog will be an open dialogue about the marketing industry with reference to …