A new academic year means a fresh new start.
Moving forward, I will use this blog as a platform to discuss issues and topics pertaining to digital marketing, in addition to documenting my journey in the city of my dreams aswell as sharing my creative work; my photography and videos.
Why is digital marketing worth talking about?
The 21st century has ushered in an era of rapid change and a multitude of communication channels. With the advent of the digital age, the term ‘digital marketing’ has become somewhat ubiquitous. A lot of people are talking about it, but not many people know what it’s really about.
With this in mind, I endeavor to deconstruct ‘digital marketing’ in this blog; shedding light on what it really means for marketers and discussing the issues and trends shaping the industry. With the rapid advancement of technology and as our lives become increasingly digital, I believe it is an extremely exciting time to be a marketer. As such, this blog will be an open dialogue about the marketing industry with reference to digital trends and technology.
Without further ado, lets talk about the advancement of digital technology, how this impacts our culture and ultimately, what this means for marketers and how we should respond in light of these changes.